{"id":823,"date":"2023-11-29T12:32:36","date_gmt":"2023-11-29T11:32:36","guid":{"rendered":"https:\/\/www.astrid-sandweg.de\/?page_id=823"},"modified":"2024-01-16T12:49:00","modified_gmt":"2024-01-16T11:49:00","slug":"motivstrukturanalyse","status":"publish","type":"page","link":"https:\/\/www.astrid-sandweg.de\/en\/motivstrukturanalyse\/","title":{"rendered":"MotiveStructureAnalysis"},"content":{"rendered":"[et_pb_section fb_built=&#8220;1&#8243; fullwidth=&#8220;on&#8220; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.23.1&#8243; background_enable_color=&#8220;off&#8220; background_image=&#8220;https:\/\/www.astrid-sandweg.de\/wp-content\/uploads\/2023\/11\/MotivStrukturAnalyse-Dr-Sandweg.jpg&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; height=&#8220;850px&#8220; height_tablet=&#8220;&#8220; height_phone=&#8220;&#8220; height_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_fullwidth_header header_fullscreen=&#8220;on&#8220; 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_builder_version=&#8220;4.20.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.20.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.20.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.23.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|300||||on|||&#8220; header_2_text_color=&#8220;#666666&#8243; header_2_font_size=&#8220;43px&#8220; header_2_line_height=&#8220;1.5em&#8220; header_3_font=&#8220;|||on|||||&#8220; header_3_text_align=&#8220;center&#8220; header_3_text_color=&#8220;#007EBA&#8220; text_orientation=&#8220;center&#8220; header_2_font_tablet=&#8220;|300||||on|||&#8220; header_2_font_phone=&#8220;|300||||on|||&#8220; header_2_font_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;30px&#8220; header_2_font_size_phone=&#8220;24px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]\n<h2 style=\"text-align: center;\">MotiveStructureAnalysis MSA<sup>\u00ae<\/sup><\/h2>\n<p>The MotiveStructureAnalysis MSA<sup>\u00ae<\/sup> is a personality instrument and is based on the personality and motivation research of the last 10 - 15 years. It was developed in collaboration with several German universities as part of a scientific study and takes into account the work and hypotheses of renowned motivational psychologists such as William McDougall, Abraham Maslow, Paul T. Costa and Robert R. McCrae.<\/p>\n<p>This research has shown that there are stable characteristics of a person that endure over time. These stable traits are also known colloquially as character, temperament, personality or inner motivation. The following fundamental \"intrinsic\" motives are known today, most of which come from within: knowledge, loyalty to principles, power, status, order, material security, freedom, relationships, help\/care, family, idealism, recognition, competition, risk, food, physical activity, sensuality and spirituality. The MSA unites these basic motives, which were previously usually treated separately, into an overall system.<\/p>\n<p>The MSA goes even further. In contrast to many common personality instruments, which focus purely on the behavioural level, the MSA shows why a person behaves the way they do. In addition, the MSA does not present this personal motive structure as a static state, but for the first time in its dynamics. The individual motives are complementary in every person and are shown in an easily understandable way.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Split Section&#8220; _builder_version=&#8220;4.23.1&#8243; custom_padding=&#8220;0px||0px|&#8220; animation_style=&#8220;fold&#8220; animation_direction=&#8220;bottom&#8220; animation_intensity_fold=&#8220;4%&#8220; border_width_top=&#8220;1px&#8220; border_color_top=&#8220;#6CC3B9&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;#6CC3B9&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; module_class=&#8220; et_pb_row_fullwidth&#8220; _builder_version=&#8220;4.23.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;0px||0px|&#8220; custom_padding=&#8220;0px||0px|&#8220; border_color_top=&#8220;#045F95&#8243; make_fullwidth=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.23.1&#8243; background_color=&#8220;#6CC3B9&#8243; background_position=&#8220;top_left&#8220; custom_padding=&#8220;8%|6%|8%|6%&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_cta title=&#8220;Sie wollen als F\u00fchrungspers\u00f6nlichkeit&#8230;&#8220; button_url=&#8220;#&#8220; admin_label=&#8220;Feature 01&#8243; _builder_version=&#8220;4.23.4&#8243; header_font=&#8220;Roboto|300||||on|||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;36&#8243; header_line_height=&#8220;1.4em&#8220; body_text_color=&#8220;#FFFFFF&#8220; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.9em&#8220; use_background_color=&#8220;off&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;18&#8243; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#6eba01&#8243; button_border_color=&#8220;#6eba01&#8243; button_border_radius=&#8220;0&#8243; button_letter_spacing=&#8220;2&#8243; button_font=&#8220;Montserrat|||on|&#8220; button_use_icon=&#8220;off&#8220; text_orientation=&#8220;left&#8220; background_layout=&#8220;light&#8220; max_width=&#8220;800%&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;fold&#8220; animation_direction=&#8220;bottom&#8220; animation_intensity_fold=&#8220;15%&#8220; header_font_tablet=&#8220;Roboto|300||||on|||&#8220; header_font_phone=&#8220;Roboto|300||||on|||&#8220; header_font_last_edited=&#8220;on|desktop&#8220; header_font_size_tablet=&#8220;30px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; button_text_color_hover=&#8220;#6eba01&#8243; button_border_color_hover=&#8220;#6eba01&#8243; button_border_radius_hover=&#8220;0&#8243; button_letter_spacing_hover=&#8220;2&#8243; button_bg_color_hover=&#8220;rgba(0,0,0,0)&#8220; saved_tabs=&#8220;all&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;on&#8220; button_text_color__hover=&#8220;#6eba01&#8243; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;on&#8220; button_border_color__hover=&#8220;#6eba01&#8243; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;on&#8220; button_border_radius__hover=&#8220;0&#8243; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;on&#8220; button_letter_spacing__hover=&#8220;2&#8243; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;rgba(0,0,0,0)&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;]\n<ul>\n<li>understand what really motivates you and your employees and thus realise your potential in a targeted manner?<\/li>\n<li>recognise where your personal energy sources and energy sinks are and derive simple and effective measures to increase your effectiveness?<\/li>\n<li>understand yourself, but above all your employees, better and thus lead and communicate more confidently?<\/li>\n<li>optimise teamwork?<\/li>\n<\/ul>\n<p><strong>\u201cEveryone has something that drives them.\u201c<\/strong><\/p>\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.20.4&#8243; background_enable_color=&#8220;off&#8220; background_position=&#8220;top_left&#8220; custom_padding=&#8220;8%|6%|8%|6%&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_cta title=&#8220;Die Mitarbeitendenbindung und -leistung ist&#8230;&#8220; button_url=&#8220;#&#8220; admin_label=&#8220;Feature 01&#8243; _builder_version=&#8220;4.23.4&#8243; header_font=&#8220;|300||||on|||&#8220; header_text_color=&#8220;#666666&#8243; header_font_size=&#8220;34px&#8220; header_line_height=&#8220;1.4em&#8220; body_text_color=&#8220;#666666&#8243; body_font_size=&#8220;16&#8243; body_line_height=&#8220;1.9em&#8220; use_background_color=&#8220;off&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;18&#8243; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#6eba01&#8243; button_border_color=&#8220;#6eba01&#8243; button_border_radius=&#8220;0&#8243; button_letter_spacing=&#8220;2&#8243; button_font=&#8220;Montserrat|||on|&#8220; button_use_icon=&#8220;off&#8220; text_orientation=&#8220;left&#8220; background_layout=&#8220;light&#8220; max_width=&#8220;800%&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; animation_style=&#8220;fold&#8220; animation_direction=&#8220;bottom&#8220; animation_intensity_fold=&#8220;15%&#8220; header_text_color_tablet=&#8220;#1f1f1f&#8220; header_text_color_phone=&#8220;#1f1f1f&#8220; header_text_color_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;30px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; button_text_color_hover=&#8220;#6eba01&#8243; button_border_color_hover=&#8220;#6eba01&#8243; button_border_radius_hover=&#8220;0&#8243; button_letter_spacing_hover=&#8220;2&#8243; button_bg_color_hover=&#8220;rgba(0,0,0,0)&#8220; saved_tabs=&#8220;all&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;on&#8220; button_text_color__hover=&#8220;#6eba01&#8243; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;on&#8220; button_border_color__hover=&#8220;#6eba01&#8243; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;on&#8220; button_border_radius__hover=&#8220;0&#8243; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;on&#8220; button_letter_spacing__hover=&#8220;2&#8243; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;rgba(0,0,0,0)&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;]\n<p>... is at its highest when the people in the company feel recognised and addressed in their personality and they do for the company what corresponds to their motivational structure. This is exactly where I use the Motive Structure Analysis (MSA). The scientific MSA is an innovative coaching and management tool for identifying people's individual motivational structure. This basic emotional character is based on 18 basic motives, the characteristics of which have a lasting and significant influence on the personality, its drives and value orientations.<\/p>\n<p>In contrast to most behavioural or personality analyses, the MSA clarifies the question of which inner driving forces really motivate someone: Each basic motive acts as a lasting \"lucky charm\" and motivator of a person's personal abilities and potential if this motive can be lived and realised in a given situation.<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.20.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.20.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.20.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.23.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|300||||on|||&#8220; header_2_text_color=&#8220;#666666&#8243; header_2_font_size=&#8220;43px&#8220; header_2_line_height=&#8220;1.5em&#8220; header_3_font=&#8220;|||on|||||&#8220; header_3_text_align=&#8220;center&#8220; header_3_text_color=&#8220;#007EBA&#8220; text_orientation=&#8220;center&#8220; header_2_font_tablet=&#8220;|300||||on|||&#8220; header_2_font_phone=&#8220;|300||||on|||&#8220; header_2_font_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;30px&#8220; header_2_font_size_phone=&#8220;24px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]\n<h2 style=\"text-align: center;\">\u201cWhat moves us\u201c<\/h2>\n<p>Personalities are convincing because they are authentic and consciously perceive others. This is why strong leaders scrutinise what motivates them - and discover uniqueness as a driving force.<\/p>\n<p><a href=\"https:\/\/www.astrid-sandweg.de\/wp-content\/uploads\/2023\/11\/motivstrukturanalyse_was_uns_bewegt.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download article (PDF)  (in german)\u00a0<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>MotivStukturAnalyse MSA\u00ae Die MotivStukturAnalyse MSA\u00ae ist ein Pers\u00f6nlichkeitsinstrument und beruht auf der Pers\u00f6nlichkeits- und Motivationsforschung der letzten 10 \u2013 15 Jahre. Sie wurde in Zusammenarbeit mit mehreren deutschen Universit\u00e4ten im Rahmen einer wissenschaftlichen Studie entwickelt und ber\u00fccksichtigt dabei die Arbeiten und Hypothesen namhafter Motivationspsychologen wie William McDougall, Abraham Maslow, Paul T. Costa sowie Robert R. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<p>Dies ist eine Beispiel-Seite. Sie unterscheidet sich von Beitr\u00e4gen, da sie stets an derselben Stelle bleibt und (bei den meisten Themes) in der Website-Navigation angezeigt wird. Die meisten starten mit einem Impressum, der Datenschutzerkl\u00e4rung oder einer \u201e\u00dcber\u00a0uns\u201c-Seite, um sich potenziellen Besuchern der Website vorzustellen. Dort k\u00f6nnte zum Beispiel stehen:<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\">\r\n<p>Hallo! Tags\u00fcber arbeite ich als Fahrradkurier, nachts bin ich ein aufstrebender Schauspieler und dies hier ist meine Website. Ich lebe in Berlin, habe einen gro\u00dfen Hund namens Jack, mag Pi\u00f1a Coladas, jedoch weniger (ohne Schirm) im Regen stehen gelassen zu werden.<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:quote --><!-- wp:paragraph -->\r\n<p>...\u00a0oder so etwas wie:<\/p>\r\n<!-- \/wp:paragraph --><!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\">\r\n<p>Das Unternehmen XYZ wurde 1971 gegr\u00fcndet und versorgt die \u00d6ffentlichkeit seither mit qualitativ hochwertigen Produkten. An seinem Standort in einer kleinen Gro\u00dfstadt besch\u00e4ftigt der Betrieb \u00fcber 2.000 Menschen und unterst\u00fctzt die Stadtbewohner in vielfacher Hinsicht.<\/p>\r\n<\/blockquote>\r\n<!-- \/wp:quote --><!-- wp:paragraph -->\r\n<p>Als neuer WordPress-Benutzer solltest du <a href=\"https:\/\/www.astrid-sandweg.de\/wp-admin\/\">dein Dashboard<\/a> aufrufen, um diese Seite zu l\u00f6schen und neue Seiten und Beitr\u00e4ge f\u00fcr deine Website erstellen. 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